Zachary Larmore is the owner of Larmore Lines LLC and co-owner of Highway Bully Worldwide. He is originally from Willingboro, NJ, and currently lives in Huntsville, AL. He’s an entrepreneur and influencer. He is transparent and inspires others by talking about his life and journey. He was formerly incarcerated and speaks about what he’s been through and how he changed his way of thinking to become who he is today. He has a goal of encouraging others to practice different habits to overcome adversity. We spoke to Zachary about his brand and journey.
Who do you feel is your target audience?
Zachary: As of right now mainly people in the trucking industry and those just looking for motivation to keep going!
What do you define as success?
Zachary: Success to me is the very moment you see any progress from the seed you planted! Most people define success as the end or ultimate result but without knowing that every step of the way counts then you’ll never reach whatever that may be!
What was the inspiration behind your brand?
Zachary: Life is a journey which I like to refer to as a Highway. A Bully on that Highway is one that understands that many of doors will be unanswered but you continue to knock and knock!
How do you differentiate your business from the competition?
Zachary: Honestly I do not compete so I’m not sure if there’s an actual answer for that! But what I can say is that staying consistent and simply out working the norm will separate you from the rest easily!
What has been your most effective marketing strategy to grow your business?
Zachary: Creativity and staying true to who I am!
What’s your best piece of advice for aspiring and new entrepreneurs?
Zachary: If you believe it then it will be!
Who is your business role model? Why?
Zachary: If I had to choose as far as when the work was being put in then it’ll be Dame Dash but the person I vow to be like when it’s all said and done is Slim from Cash Money! I never want to be seen. My goal is to disappear!What do you have planned for the next six months?
Just to stay consistent and creative and to touch millions with Highway Bully Worldwide Entertainment Music!